Assured Performance Appoints Bob Keith Senior Director of Compliance and Education


LAGUNA HILLS, CA – Assured Performance is proud to announce the appointment of Mr. Bob Keith as Senior Director of Compliance & Education.  Keith will assume responsibility for managing the network of over 300 shop inspector auditors across North America.  His role will also oversee education and business improvement initiatives for the Assured Performance Network of over 2,800 Certified Repair Providers.

Keith is a well-known industry leader with nearly 40 years’ experience.  In the late 70’s, Keith became a body shop owner-operator when he and his partner formed Silver Hammer Body Co.  Today the partners own four CARSTAR franchises in Nebraska and Kansas.

Keith served on the I-CAR International Board of Directors filling many roles between 2007 – 2016 including Chairman of the Board in 2015.  Bob currently serves as Treasurer of the AMI Board of Trustees.  Bob is also a 12 year member of the Skills USA National technical committee for collision repair.

“I am looking forward to my new role at Assured Performance.  It’s a great opportunity for me to continue to serve the industry that I love in the OEM Certification space.  Assured Performance has a great team and an impressive set of tools that will help best-in-class body shops maximize their investment into becoming Certified,” stated Bob Keith.  “Through inspector-auditor coaching and shop education we will be able to help thousands of Certified Repair Provider’s achieve even greater success.”

Scott Biggs, CEO of Assured Performance said, “We are thrilled to have Bob join our executive team to work closely with our shop inspector-auditors, staff, and Certified repair network to drive our business success.  He has the perfect background to help expand the impact of our OEM Certification and business improvement programs.”

Bob joined CARSTAR corporate in 1996 and assumed responsibility for training and education in 2009.  Recently his role was managing training for CARSTAR’s EDGE Performance Platform.  Keith worked at CARSTAR for 20 years.


About Assured Performance:

Assured Performance is the largest network of Certified body shops with over 2,800 body shops participating.  Assured Performance was created as a joint-effort initiative to provide body shop Certification for several of the largest automakers in the world covering over 60% of all vehicle brands on the road including but not limited to: Ford, Nissan, Fiat-Chrysler Automobiles (FCA), Hyundai and others.  Assured Performance is comprised of three entities:  A non-profit consumer advocacy organization, a legal Cooperative (Co-Op) and a management company.  Combined, they are the industry recognized leader in Certification, collision repair business development and consumer awareness. To learn more visit


Be the first to comment on "Assured Performance Appoints Bob Keith Senior Director of Compliance and Education"

Leave a comment

Your email address will not be published.