Ronald Doerr, Appointed Chairman of the Assured Performance Board of Directors

Laguna Hills, CA – Assured Performance announced today the appointment of Mr. Ronald Doerr as Chairman of the Assured Performance Collision Care Board of Directors. Assured Performance Collision Care, Inc. is a non-profit, consumer advocacy organization that was created to provide a joint-effort platform for OEM Certification of body shops. The Board is made up numerous Automakers participating in the joint-effort initiative including Ford, FCA, Nissan, Hyundai, and others.

Doerr is a well-known industry leader with nearly 40 years’ automotive industry experience. Ronald joined Assured Performance as Senior Vice President of Strategic Initiatives, and Vice Chairman two years ago after retiring from a 30+ year career with General Motors. Doerr has also served on several industry advisory councils and boards including I-CAR, and the OEM Roundtable. Doerr played a significant leadership role in various initiatives including GM wholesale parts channel management and the GM Goodwrench program.

“I am looking forward to my enhanced role at Assured Performance. It is a great opportunity for me to continue to drive our joint-effort strategic initiatives and coordinate the efforts for all involved,” stated Ronald Doerr.

“We are thrilled to have Ron assume the Chair of Assured Performance. His leadership will provide the Board with sage guidance and a steady hand. He has the perfect background to help expand the impact of our OEM Certification programs throughout North America,” said Scott Biggs, CEO of Assured Performance.


About Assured Performance (

Assured Performance is the largest network of Certified body shops with over 2,800 body shops participating. Assured Performance was created as a joint-effort initiative to provide body shop Certification for several of the largest Automakers in the world covering over 65% of all vehicle brands on the road including but not limited to Ford, Nissan, Fiat-Chrysler Automobiles (FCA), Hyundai and others. Assured Performance Network is comprised of three entities: A non-profit consumer advocacy organization, a legal Cooperative (Co-Op), and a management company. Combined, they are the industry-recognized leader in Certification, collision business development, and consumer awareness.