Certified Collision Care Selected as Exclusive Strategic Partner to Manage Honda and Acura ProFirst Collision Repair Facility Program in Canada

Markham, ON (October 31, 2019) – Honda Canada has selected Certified Collision Care, the Canadian division of Assured Performance Network, as their exclusive strategic partner to administer and manage the Honda and Acura ProFirst Collision Repair Facility Program. The program will identify, certify, and promote dealership and independent facilities as collision repair providers of choice, to Honda and Acura drivers across Canada.

Participation in the Honda and Acura ProFirst Collision Repair Facility Program will require a dealer sponsorship, and existing ProFirst Collision Repair centres will join the Certified Collision Care program to maintain their certification. Details will be available online at www.certifiedcollisioncare.ca once the program has launched, in December 2019.

For Certified Collision Care Providers that gain Honda or Acura sponsorship, there is no additional fee to add ProFirst Collision Repair Facility recognition to their Certified Collision Care credentials; however additional certification requirements will be required.

Certified shops will receive special Honda and Acura ProFirst Collision Repair Facility Program signage and listing on the consumer-facing online shop locators as part of the integrated Certified Collision Care program. This strategic partnership further reinforces the business strategy and slogan of the joint-effort certification program, “Certified Once, Recognized by Many”.

“We are looking forward to working with Certified Collison Care to expand our existing Collision Repair Facility Program, ensuring that Honda and Acura drivers across Canada are able to select a ProFirst Collision Repair Facility in their community. Certified Collison Care will help us manage our certified collision network,” said Dave Jamieson, Vice President, Parts and Service at Honda Canada Inc.

Leanne Jefferies, VP, Canadian Operations, Assured Performance Certified Collision Care commented, “We are very excited to partner with Honda and Acura to manage the ProFirst Collision Repair Facility program, and to add ProFirst recognition to our Certified shop’s credentials. Our joint-effort certification program provides top performing collision repairers an effective means to differentiate themselves in their market by aligning with the most powerful brands in the automotive industry.”

Honda and Acura will be an integral strategic partner leveraging the joint-effort collision repair facility certification services, infrastructure and turnkey program offered by Certified Collision Care. By leveraging the existing Certification process, they eliminate redundant costs, making certification more affordable for their dealerships and independently owned repair businesses that can meet their requirements.

The ProFirst Certified Collision Repair Facility Program was created to promote the correct, complete and safe repair of Honda and Acura vehicles and to provide support to those collision repair businesses that have demonstrated a commitment to a high level of customer care and satisfaction.

The requirements are based upon the essential tools, process, equipment, training and facilities necessary to repair all Honda and Acura vehicles back to manufacturer specifications. The program will help ensure that Honda and Acura vehicle owners can choose to have their vehicle repaired at a facility that meets Honda and Acura requirements. This is particularly important based upon the increasingly complex vehicle design and repair requirements of Honda and Acura vehicles.

About Honda Canada Inc.

Honda Canada Inc. (HCI) was founded in 1969 and is the parent company for both Honda and Acura vehicle brands in Canada. The company has produced more than eight million cars and light trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario. Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models. Honda Canada has invested more than $4.7 billion in Canada and each year it sources nearly $2.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than four million Honda and Acura passenger cars and light trucks in Canada. For more information on Honda Canada, please visit www.hondacanada.ca.


About Certified Collision Care

The mission of the Certified Collision Care program is to raise the industry’s technical capability and business operating standards. Our objective is to ensure each repair business that is certified has what is necessary to properly and safely repair current and future vehicles manufactured by the participating Automakers; provide consumers with an exceptional experience; and offer employees a career opportunity within a professionally operated business.

Certified Collision Care is the Canadian division of Assured Performance Network, the largest network of OEM Certified repair providers in the world with over 3000 Collision Care Providers participating and administers the Canadian OEM Certification programs for Fiat Chrysler, Ford, Kia, Nissan, Toyota, Lexus, INFINITI, Honda and Acura. Visit www.certifiedcollisioncare.ca for more information.