Is your Certified Collision Repair business using social media to attract new customers and nurture old ones? If not, then it’s time to make 2021 the year that your business shines online! Today more than half of the global population, as well as 3 out of 4 small businesses, actively use at least one social media platform weekly. To reach out to your community and stand out from the crowd, follow the example set by the most successful online brands, businesses, and Influencers. If you’re ready to use #Hashtags on Instagram, Twitter, and Facebook, these tips will help you to widen your consumer audience and target the followers that you want most.
What Are Hashtags & Why Do You Need Them?
Have you ever wondered who started #Hashtags? It all started in 2007, when a technology pro (Chris Messina) used Twitter and “tweeted” a # before a combination of characters. This created a clickable, searchable, and trackable term … or what we now call a #Hashtag. What used to be called the humble “pound sign” on a touch-tone phone thus became a portal for discovering the content about almost any subject. Fast forward to 2021 and #Hashtags can do a lot for your Certified Collision Repair business. For instance, Instagram posts with 11 or more #Hashtags receive nearly 80% more interaction than those without. However, these magic marketing ingredients require a targeted strategy. Keep reading to find out the 5 ways that #Hashtags can boost #Certified #Collision #Repair #Providers to number one, both on and offline.
Certified Collision Repair Providers Use #Hashtags to…
1. Help People Locate Their Business
By using popular #Hashtags, you can get your social posts in front of as many people as possible. Don’t care for social media? Consider it free advertising. All you have to do is begin to type in a #Hashtag to find out how many people have been searching for that term. Generally, #Hashtags with over 1 million mentions–and those trending on any given day–will help you cast a wider net and get your content in front of as many eyeballs as possible. To narrow your field, check out Tip # 3 below.
2. Brand Your Business
Use #Hashtags to reach the audience that wants to reach you. You can incorporate #hashtags about your business— from your business name to the customer-requested qualities that set you apart. Just as you brand your signage, you can also brand your social posts with your company name, specialties, and #Certified #status!
Industry-specific #Hashtags such as #CollisionCare, #CertifiedRepairProvider, and #CertifiedRepair will get your posts in front of people that have an interest in what you offer. After all, if they are searching terms like #BodyShop, #CertifiedProvider, and #CollisionCare, then they must have a good reason! Your #Hashtags may include a specific type of vehicle or additional options like #FreePickup or #DeliveryOfYourVehicle.
3. Zero in on Your Community
Add a few #Hashtags specific to your location to make sure that you are the first choice for your neighbors and their Collision Care needs. This will help you to reach potential new customers within your market and may also inform current or past customers that you’re active and online!
4. Build Relationships with Other Local Businesses & Organizations
Paul McCartney once said, “The love you give is equal to the love you get,” and while he wasn’t singing about Collision Care, we can’t help but to take his advice. The more you share about friendly local businesses, the more their audience will cross-pollinate with yours. They’ll also be more likely to promote your business. Tagging others and promoting their #CompanyNameHashtag will encourage the same in return. This can go a long way toward building brand awareness and credibility. Social media is, after all, meant to be social!
5. Improve Your Search Engine Optimization (SEO) Ranking
Search engines like Google now include #Hashtags in related results, making these even more integral to your online marketing plan! #Hashtags can only help your SEO standing, however, if your social media accounts are linked to your website and landing pages. That’s how the #Hashtags that you use on social media get picked up by web crawlers on your website. Bottom line: Sync your social media profiles to your website ASAP!
Not sure where to start? Experiment with #Hashtags & Keep Track of What Works
We’ve done the hard work for you! Be sure to use the #Hashtags recommended in our NEW INFOGRAPHIC and let us know which ones best promote your business. You can even use the analytics within the social media platforms that you frequent to track the popularity (and reach!) of each term. Make note of the #Hashtags that boost engagement and those that don’t seem to have an effect, and always keep an eye out for new events, trends, social media holidays, and opportunities that may be relevant to your #CollisionCare business. All you need is an internet connection, a “pound sign”, and our helpful suggestions.
Go to our INFOGRAPHIC: HERE!