For Immediate Release: Certified Collision Care Selected as Exclusive Strategic Partner to Launch Hyundai and Genesis Certified Collision Repair Centre Programs in Canada

Certified Collision Care Selected as Exclusive Strategic Partner to Launch Hyundai and Genesis Certified Collision Repair Centre Programs in Canada



Hamilton, ON (May 12, 2021) – Hyundai and Genesis Canada have selected Certified Collision Care, the Canadian division of Assured Performance Network, as their exclusive strategic partner to administer and manage the new Hyundai and Genesis Certified Collision Repair Centre Program.  The program will identify, certify, and promote dealership and independent facilities as collision repair providers of choice, to Hyundai and Genesis drivers across Canada.  


All existing Certified Collision Care Providers will have the opportunity to add these exclusive credentials to their business.  There is no additional enrollment fee, and a dealer sponsorship is not required for participation.    


The Hyundai and Genesis Certified Collision Repair Centre Program is designed to promote certified collision repair facilities to Hyundai and Genesis customers and insurers.  The program will ensure facilities have the tools, process, equipment, training, and facilities necessary to repair Hyundai and Genesis vehicles according to manufacturer specifications, all essential to the vehicle’s fit, finish, durability, functionality, value, and safety.  Drivers across Canada will be able to choose a Certified Collision Repair Centre that meets Hyundai and Genesis requirements.  This is particularly important based upon the increasingly advanced technology, complex vehicle design and high repair standards for Hyundai and Genesis vehicles.

Certified shops will become eligible to order special Hyundai and Genesis Certified Collision Repair Centre Program signage, and gain access to marketing tools including a listing on consumer-facing online shop locators as part of the integrated Certified Collision Care program.  This strategic partnership further reinforces the business strategy and slogan of the joint-effort certification program, “Certified Once, Recognized by Many”. 

“We are pleased to embark on this partnership with Assured Performance and the Certified Collision program. This will bring added value to our customer experience efforts and help our dealers and customers with access to a qualified and certified network of body shops. We are looking forward to launch the Hyundai and Genesis Certified Collision Repair Centre Program, ensuring that Hyundai and Genesis customers across Canada are provided with safe and proper repairs at a facility certified by Hyundai and Genesis, in their community.” said Michel Poirier, Director, Customer Experience and aftersales at Hyundai Auto Canada Corp. 

Leanne Jefferies, Vice President of Assured Performance/Certified Collision Care commented, “We are extremely excited to partner with Hyundai and Genesis to launch and manage the Hyundai and Genesis Certified Collision Repair Centre programs, and to add this recognition to our Certified shop’s credentials.  Our joint-effort certification program provides top performing collision repairers an effective means to differentiate themselves in their market by aligning with the most powerful brands in the automotive industry.”  


Hyundai and Genesis will be an integral strategic partner leveraging the joint-effort collision repair Centre certification services, infrastructure and turnkey program offered by Certified Collision Care.   By leveraging the existing Certification process, they eliminate redundant costs, making certification more affordable for their dealerships and independently owned repair businesses that can meet their requirements.


The Certified Collision Repair Centre Program was created to promote the correct, complete, and safe repair of Hyundai and Genesis vehicles and to provide support to those collision repair businesses that have demonstrated a commitment to a high level of customer care and satisfaction.


About Hyundai Auto Canada Corp.

Hyundai Auto Canada, established in 1983 and headquartered in Markham, Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout Canada by Hyundai Auto Canada and are sold and serviced through more than 221 dealerships nationwide. Hyundai is also the first to offer a second-generation zero-emissions Fuel Cell Electric Vehicle to Canadian customers, called the NEXO. More information about Hyundai and its vehicles can be found at


About Genesis Canada

Genesis Motors Canada is headquartered in Markham, ON and distributes, markets, and services Genesis vehicles in Canada through a network of 30 agency distributors. Genesis is an all-new global automotive brand that delivers the highest standards of performance, design, and innovation. Genesis offers a range of models including the G70 sport sedan, G80 executive sedan, the flagship G90 sedan, and the GV80 sport utility vehicle. All Genesis vehicles sold in Canada feature set, all-inclusive pricing, Genesis at Home concierge for sales and service, complimentary scheduled maintenance, a comprehensive warranty, and more. Visit to learn more.


About Certified Collision Care

The mission of the Certified Collision Care program is to raise the industry’s technical capability and business operating standards.  Our objective is to ensure each repair business that is certified has what is necessary to properly and safely repair current and future vehicles manufactured by the participating Automakers; provide consumers with an exceptional experience; and offer employees a career opportunity within a professionally operated business. 


Certified Collision Care is the Canadian division of Assured Performance Network, the largest network of OEM Certified repair providers in the world with over 525 Canadian and 2500 US Collision Care Providers participating, and administers the Canadian OEM Certification programs for Fiat Chrysler, Ford, Kia, Nissan, INFINITI, Toyota, Lexus, Honda, Acura, Hyundai, and Genesis.  Visit for more information.